Citywide Garden Organic
City Of Ipswitch
20 Dec 2024
PROJECT OVERVIEW
PROJECT OVERVIEW
Tender Response: Garden Organic for the City Of Ipswitch
Craate Creative proposes a dynamic campaign to launch Ipswich’s Garden Organic (GO) kerbside collection service. Through targeted marketing, community events, and an interactive school education program, we aim to drive awareness, reduce contamination rates, and inspire sustainable waste practices. With proven expertise in engagement and design, we’ll deliver impactful solutions to achieve the City’s environmental goals.
Company Details
Entity: Craate Productions PTY LTD
ABN: 46 649 336 569
Website: www.craate.com
Email: hello@craate.com
Contact: Cesar Rodrigues / cesar@craate.com / +61455890406
About Craate
Craate Creative: Small agency feel; big agency results.
Founded in Melbourne in 2022, our small but agile team is a powerhouse of creative and technical talent, united by a shared purpose: To redefine the way clients interface with agencies. We don't just deliver projects; we craft narratives, build meaningful relationships, and turn insight into impact and powerful digital presence.
OUR TEAM
OUR TEAM
Founded in Melbourne in 2022, our small but agile team is a powerhouse of creative and technical talent, united by a shared purpose: To redefine the way clients interface with agencies. We don't just deliver projects; we craft narratives, build meaningful relationships, and turn insight into impact and powerful digital presence.
Our team is dedicated to helping medium to large businesses achieve their marketing goals through agile, insightful creative services. We align with your in-house teams, bringing seamless integration and high-calibre results.
We’re your plug-and-play partner for impactful creative and digital solutions.
CESAR RODRIGUES
Founder & Brand Strategist
RYAN HAYWARD
Digital Products & Website lead
MELANIE SCHUIJERS
Creative Director & Photography
JUAN BEDOYA
Operations, Digi Mrktng & Web Dev
MARIELLE BEGIC
Creative Producer & Designer
SEAN KIRKPATRICK
Video Post Production
SAM VELLA
Cinematographer & Video Editor
ADDIE CHEUNG
Jr Graphic & Web Designer
OUR TEAM
Founded in Melbourne in 2022, our small but agile team is a powerhouse of creative and technical talent, united by a shared purpose: To redefine the way clients interface with agencies. We don't just deliver projects; we craft narratives, build meaningful relationships, and turn insight into impact and powerful digital presence.
Our team is dedicated to helping medium to large businesses achieve their marketing goals through agile, insightful creative services. We align with your in-house teams, bringing seamless integration and high-calibre results.
We’re your plug-and-play partner for impactful creative and digital solutions.
CESAR RODRIGUES
Founder & Brand Strategist
RYAN HAYWARD
Digital Products & Website lead
MELANIE SCHUIJERS
Creative Director & Photography
JUAN BEDOYA
Operations, Digi Mrktng &Web Dev
MARIELLE BEGIC
Creative Producer & Designer
SEAN KIRKPATRICK
Video Post Production
SAM VELLA
Cinematographer & Video Editor
ADDIE CHEUNG
Jr Graphic & Web Designer
OUR CLIENTS
HOW WE WORK
HOW WE WORK
STRATEGIC > CREATIVE > OUTPUT
STRATEGIC
Unlike other creative agencies, we are across the strategies required to build your business and brand. We are more than amazing websites and pretty logos & content. Whether you need the full Craate team or to supercharge your in-house capacity, our strategic offering gives you the plan to ensure your campaign wields results beyond your expectation.
CREATIVE
Our talented and well resourced in-house team is adaptive and can bring the artilery required for any project. We execute from top down, all in a single touch point. Your bolt on creative team, ready to go. We don't just deliver cool creative, we deliver results!
OUTPUT
Once the creative is done, our team take it to the world, thoroughly analysing performance, then iterating and re-deploying. Then we bring back the strategic mind to craft the next steps for your brand and products.We are a team very focused on outcomes, not only for our clients, but for their clients and customers. We keep
THE RESULT?
A hole proof marketing campaign that refines over time, freeing you up to focus on what really matters.
OUR WORK
OUR WORK
YOUR TEACHER FRIENDS! - Swinburne University
Here is an example of content we have made for facilitating teachers and students on how to engage with technical material. Created for Swinburne University, it is an aide targeted at both educators and young and early learners and devised to create some excitement around STEM learning.
THE PROJECT
We worked very closely with the presenters, university & researches to devise the format, delivery and execution in which the material was to be delivered in
WHAT DID WE DO?
Pre Production
Set build
Videography & Photography
Post Production
Editing & Animation
Music & Audio
OBJECTIVE
OBJECTIVE
The objective of Craate Creative's pitch is to deliver a comprehensive and impactful campaign that drives community engagement, educates residents, and fosters sustainable behaviours to ensure the successful rollout of Ipswich's Garden Organic (GO) kerbside collection service.
Raise Awareness: Create widespread understanding of the new Garden Organic (GO) kerbside collection service and its environmental benefits among Ipswich residents.
Drive Behavioural Change: Promote correct use of GO bins to reduce contamination rates to below 5% and achieve over 60% bin presentation rates.
Engage the Community: Develop inclusive and accessible campaigns that resonate with Ipswich’s culturally and linguistically diverse communities.
Empower Schools: Equip educators and students with engaging, interactive tools to integrate sustainable waste practices into school programs and daily life.
Foster Participation: Organise interactive community events and initiatives to build enthusiasm and commitment to the GO program.
Ensure High Customer Satisfaction: Deliver a seamless and engaging experience that strengthens trust in the City of Ipswich’s initiatives.
Support Local Collaboration: Leverage local partnerships to align with Ipswich’s goals of supporting the local economy while achieving project objectives.
DELIVERABLES
QUOTE & PAYMENT STRUCTURE
“...The team at Craate have a great eye for detail and produce first class content. Craate have made beautiful video content for our channels which convey our brand story and continue to gain traction. Turnarounds and communication have flowed well.”
- Jake Taylor (Director)
“We have engaged [Craate Creative] over multiple video projects with each piece being delivered to an amazing standard, with easy communication and quick delivery...”
- Davina Adamson (Founder)
“If I could give this agency 6 stars, I would. Cesar and his team have gone above and beyond for my startup, On the House. My branding and website look amazing and they have consistently exceeded my expectations, especially with some tight turnaround times. Cannot recommend this team enough. Thank you guys!”
- Remy Tucker (Founder)
“The team at Craate became an extension of our team, are professional and experienced at capturing the memories we create. Thank you so much from us...”
- Samantha Holden (Event Producer)
“Craate delivers authentic and unique content that works. Highly recommend!”
- Kyle Slater (CEO)
“Craate Creative made a promotional video for us at SOS Architects. The whole process was a pleasure, the team were super professional and the result far exceeded our expectations. I couldn't recommend them highly enough.”
- Silas Gibson (Director)
"We worked with Craate to build a website from scratch. Cesar and the team were very responsive, collaborative and created a website for us that we really love and is user-friendly. Thank you Craate!"
- Kathleen Foley
"Cesar and his team have been outstanding partners in helping us navigate the often confusing and time-consuming world of branding and creative works. They truly understand the challenges faced by company owners who aren't experts in branding, websites, graphic design, or video content. Craate simplifies these complex projects, taking the burden off our shoulders and delivering results that are perfectly on-brand and effective. We are grateful to have found Cesar and his team and eagerly anticipate working with them on more branding and digital projects as our business continues to grow. We recommend them to any corporates or service based companies that need to modernise and adapt their brand identity. They are true assets."
- Kathleen Foley
TESTIMONIALS
Hear what our customers have to say about our work
We love our customers and they love our work. Over the years, we’ve received overwhelming support, love and inspiration from our clients.
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