House Of Adorn

AUGUST 2025

House Of Adorn

AUGUST 2025

House Of Adorn

AUGUST 2025

PROJECT OUTLINE: Social Media Strategy & Management
PROJECT OUTLINE: Social Media Strategy & Management

Congratulations on this exciting new chapter for your business. We propose a rebranding campaign to launch at the end of September to help you on the jounrey of continually growing the nelwy aquired brand. We will deliver a curated rebrand that will support your transisytion to Shopify as well as ensure a smooth transition from old to new to continue your existing relationships with currebnt customers but with an eye to attracting new customers.



We will:


  • Modernise your visual identity without alienating loyal customers

  • Connect clearly with your current audience — and grow a new one

  • Build a brand that feels exciting, inclusive, and expressive

  • Speak to both everyday creatives and professional designers with equal ease


At Craate Creative, this is our sweet spot. We’re not just here to make something look good. We’re here to help you create a brand that works — across platforms, for your customers, and for your team.

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Craate Creative is excited to help you do exactly that.


We’re proposing a strategic rebrand that:


  • Refreshes your visual identity without losing connection to your existing community

  • Clarifies your message and positioning to attract broader B2C and B2B opportunities

  • Gives you all the brand tools and creative assets needed to thrive across digital, physical, and retail spaces

  • Aligns perfectly with your upcoming Shopify relaunch



We’ll deliver this with care, collaboration, and creative firepower guiding the process every step of the way.

What This Project Will Achieve


  1. Modernise Your Brand Identity

    • Update the visual language to feel current, accessible, and expressive

    • Maintain ties to the legacy of the brand while looking confidently ahead

    • Develop a brand system that feels just as welcoming to professional designers as it does to beginner makers


  2. Clarify Your Position and Story

    • Identify the unique value of House of Adorn in a competitive market

    • Align messaging, tone and visual cues to support your goals for growth

    • Capture the essence of the brand: expressive, inclusive, tactile, beautiful


  3. Equip Your Team with the Right Tools

    • Deliver practical, easy-to-use assets for your internal team and web developer

    • Create consistency across touchpoints: web, social, print, packaging, showroom

    • Provide social media templates, logo kits, and documentation for long-term use


  4. Set the Stage for B2B Expansion

    • Build a brand that holds weight with theatre companies, costume designers and creative studios

    • Provide foundational strategy and tools to scale your communications into new markets

HOW WE WORK
HOW WE WORK

Your plug and play BRAND team WHO ARE flexible, collaborative, and always accessible.

We don’t just deliver a brand and walk away. We work like an extension of your team : hands-on, available, and fully aligned with your goals. Think of us as your internal creative department, ready to move fast and deliver.

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You’ll get direct access to our core team:

César Rodrigues – Founder & Brand Strategist
Creative Director & Designers – Leading all creative development
Dedicated Project Manager – Keeping everything on track and moving forward

We structure our projects like campaigns — with clear momentum, constant collaboration, and no wasted time.

What That Looks Like:

Weekly 30-minute check-ins — Stay aligned, share feedback, make quick decisions.\

Unlimited feedback rounds — We keep refining until it’s right.
Slack channel (optional) — Message us any time for quick replies, updates or input.
Flexible workflow — We move with you and adapt based on what’s needed.
Clear documentation & milestones — So you always know where we’re up to.


Why It Works: This model means you’re never in the dark, and we never go off-track. We stay in sync with your vision, and you stay in control of how the brand evolves.


Collaboration With Your Team: We’ll also work directly with your Shopify developer to make sure all brand assets are delivered in the right formats and ready to go. No guessing. No confusion. Just smooth implementation across the board.

ABOUT US!
ABOUT US!

MEET YOUR CREATIVE MARKETING DREAM TEAM!

MEET YOUR CREATIVE MARKETING DREAM TEAM!

Founded in Melbourne in 2022, our small but agile team is a powerhouse of creative and technical talent, united by a shared purpose:

We aim to redefine the way clients interact with agencies. We don’t just deliver projects, we craft compelling narratives, foster meaningful relationships, and transform insights into impactful and powerful digital presences.

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  • Midsumma Banner at the melborune airport
  • Black Finch Model
  • Midsumma T-shirt
  • Afloat Landing Page Mocj
  • Nawal Mudh Website mockups
  • Nawal Mudh Tshirt
  • Afloat Landing Page Mock
  • Midsumma Banner at the melborune airport
  • Black Finch Model
  • Midsumma T-shirt
  • Afloat Landing Page Mocj
  • Nawal Mudh Website mockups
  • Nawal Mudh Tshirt
  • Afloat Landing Page Mock
  • Midsumma Banner at the melborune airport
  • Black Finch Model
  • Midsumma T-shirt
  • Afloat Landing Page Mocj
  • Nawal Mudh Website mockups
  • Nawal Mudh Tshirt
  • Afloat Landing Page Mock

OUR WORK SPEAKS FOR ITSELF!

Proven Track Record: From Local Councils to Iconic Festivals .

WE HAVE WORKED WITH EVENTS AND FESTIVALS OF ALL SIZES. Whether you’re doing a small event or a massive festival we have worked with events from 10pax to 120,000 pax!

Deliverables

Deliverables

We have curated the deliverables to ensure the House Of Adorn rebrand is not only stunning, but strategic and effective, exceeding your expectations.

1. Client Briefing Exercise

A 90-minute deep dive workshop where we:

  • Explore your target audience, competitors, and market position

  • Define your brand vision (short-term and long-term)

  • Uncover your unique value, voice, and aspiration

  • Understand your expectations and working style

  • Align on who you are — as founders, as a team, and as a brand

This sets the foundation for everything that follows.

2. Branding Strategy

Based on the briefing, our team will develop a complete brand strategy, including:

  • Brand positioning framework

  • Strategic approach to audience engagement and market differentiation

  • Creative brief for design execution

  • Moodboard and visual direction

  • Tactical plan for rollout and long-term relevance

This document guides our creative decisions and ensures we’re targeting outcomes, not just aesthetics.

3. Visual Identity

A comprehensive brand identity system including:

  • Primary & secondary logos, lockups, and usage rules

  • Colour palette with usage guide

  • Typography system with hierarchy

  • Echographic set (supporting design elements & patterns)

  • Photography and videography style guide

  • Logo animation assets for video, social media, and digital use

We ensure every part of your visual system is considered, functional, and consistent.

4. Brand Guide

All brand components will be presented in a digital brand guide:

  • Vision, mission and values overview

  • Logo usage rules & download links

  • Typography and layout guides

  • Social media guidance

  • Imagery, motion, and design principles

  • Website and digital interface considerations

  • Practical mock-ups for real-world application

This document will serve as your brand’s source of truth — with live links to all assets and files.

5. Extra Assets

We’ll deliver a suite of assets ready to plug into your operations, including:

  • Business card template

  • Letterhead template

  • Email signature design

  • Presentation deck template

  • Social media post templates

  • Product and lifestyle mock-ups for web and marketing use

Need something else along the way? Just ask — we’re here to support your team throughout.

6. Website Homepage Design

To support your Shopify rollout, we’ll design a custom homepage layout, including:

  • A wireframe mock up and suggested landing page design

  • Visual composition and layout

  • Typography and hierarchy guides

  • Suggested imagery treatments

  • Web-optimised components

  • Exported assets for easy developer handoff

This ensures your internal team has everything they need to align the new brand with the new platform.

7. Ongoing Support & Commitment

Throughout the campaign:

  • We’ll meet weekly for 30-minute check-ins

  • Feedback rounds are unlimited — we’ll keep going until it’s right

  • A shared Slack channel ensures quick access and responsiveness

  • We’re happy to work closely with your in-house developer or other partners

  • We’re outcome-driven — and we’ll work as hard as it takes to exceed your expectations

THE BUSINESS END

THE BUSINESS END

QUOTE
QUOTE

Project Total: $12,520 + GST

We propose commencing the rebrand campaign on Monday, 11 August 2025, with final delivery by Tuesday, 30 September 2025. This 7-week campaign allows time for collaborative iteration, strategy development, creative execution, and delivery of all assets.

This quote reflects an all inclusive campaign that’s collaborative, strategic, and executional handled entirely by our in-house team. No surprises, no hidden costs, no compromise.

We want to make you a brand that will take you into the future >>>

Project Total: $12,520 + GST

We propose commencing the rebrand campaign on Monday, 11 August 2025, with final delivery by Tuesday, 30 September 2025. This 7-week campaign allows time for collaborative iteration, strategy development, creative execution, and delivery of all assets.

This quote reflects an all inclusive campaign that’s collaborative, strategic, and executional handled entirely by our in-house team. No surprises, no hidden costs, no compromise.

We want to make you a brand that will take you into the future >>>

Project Total: $12,520 + GST

We propose commencing the rebrand campaign on Monday, 11 August 2025, with final delivery by Tuesday, 30 September 2025. This 7-week campaign allows time for collaborative iteration, strategy development, creative execution, and delivery of all assets.

This quote reflects an all inclusive campaign that’s collaborative, strategic, and executional handled entirely by our in-house team. No surprises, no hidden costs, no compromise.

We want to make you a brand that will take you into the future >>>

Project Total: $12,520 + GST

We propose commencing the rebrand campaign on Monday, 11 August 2025, with final delivery by Tuesday, 30 September 2025. This 7-week campaign allows time for collaborative iteration, strategy development, creative execution, and delivery of all assets.

This quote reflects an all inclusive campaign that’s collaborative, strategic, and executional handled entirely by our in-house team. No surprises, no hidden costs, no compromise.

We want to make you a brand that will take you into the future >>>

WHAT'S NEXT?
WHAT'S NEXT?

BOOK YOUR KICK OFF CALL (BELOW)

FINALISE THE
DETAILS

WE GET
STARTED!

Please don't hesitate to contact us if you have any questions whatsoever: Cesar Rodrigues - cesar@craate.com / 0455 890 406

TESTIMONIALS

TESTIMONIALS

Hear what our customers have to say about our work

Hear what our customers have to say about our work

We love our customers and they love our work. Over the years, we’ve received overwhelming support, love and inspiration from our clients.

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