Enter Password

MARGIN PARTNERS

MARGIN PARTNERS: FEBRUARY 2026

FEBRUARY 2026

Building a Predictable
CEO Demand Engine


  1. A clean, decisive strategy to launch

    We lock the positioning, messaging, target audience, and funnel plan in a single focused strategy workshop.


  2. A content system that makes you the obvious choice

    We build a repeatable content engine around your thinking, proof, and point of view, tailored to how CEOs buy.


  3. Quarterly video production that elevates authority

    We plan and shoot one day per quarter, and handle scripting, direction, and editing so you show up confidently and consistently.


  4. A lead funnel that qualifies before they speak to you

    We build landing pages and sequences that use diagnostics, testimonials, and reviews to pre-sell and filter prospects.


  5. LinkedIn campaigns that reach the right decision makers

    We design and optimise LinkedIn ads targeting CEOs and leaders in companies turning over 50,000,000 to 100,000,000 per year, with clear testing and reporting.


  6. More qualified enquiries, higher conversion, scalable growth

    You get better-fit leads that convert, plus a growth plan that protects delivery capacity and avoids bottlenecks.


PHASE 01

PHASE 01

PHASE 01

3-Hour Storytelling
& Strategy Workshop

3-Hour Storytelling
& Strategy Workshop

3-Hour Storytelling
& Strategy Workshop

Credited against Month 1 if campaign proceeds.

Credited against Month 1 if campaign proceeds.

Credited against Month 1 if campaign proceeds.

Purpose

  1. Capture a thorough brief on the business, goals, and constraints

  2. Define the target audience and buying triggers (CEO level)

  3. Lock tone of voice and the way Paul should show up

  4. Get crystal clear on the offer, process, and proof points

  5. Shape the core message, proposition, and story structure

  6. Set KPI targets and measurement so success is defined from day one

Outcome

  1. Marketing and creative strategy that guides the whole campaign

  2. Clear positioning, proposition, and key messages for the CEO audience

  3. KPI framework and reporting view across LinkedIn, funnel, and enquiries

  4. Content plan: what to say, what to shoot, and when to publish

  5. Funnel plan: landing pages, diagnostics, nurture, testimonials and reviews

  6. Strategy report and a full marketing and creative brief for execution

PHASE 02

PHASE 02

PHASE 02

CAMPAIGN KICK OFF

CAMPAIGN KICK OFF

CAMPAIGN KICK OFF

Recommended Commitment

Meaningful results typically take 3 to 6 months because we are testing and improving across creative, funnel, and LinkedIn at the same time. The advantage with us is simple: strategy, content, web, and performance sit together, so iteration is fast and joined-up.

  1. Turn the strategy into scripts, hooks, and a CEO content plan

  2. Shoot and produce multiple ad ready video options fast

  3. Build landing pages that match the message and convert

  4. Implement full tracking and conversion measurement

  5. Launch LinkedIn campaigns and test angles aggressively

  6. Optimise weekly and finish with a scale roadmap based on data


1. Create the content


  • Translate the strategy into a content plan built for CEO decision-making

  • Write scripts, hooks, and messaging angles for multiple ad variations

  • 1 to 2 days filming to create a bank of video and photography assets

  • Produce multiple edits and formats to test different messages in-market

  • Fast feedback loop between content and marketing to refine creative quickly

  • Ongoing iteration based on performance data, not opinions


2. Funnel & Conversion Infrastructure


  • Create or optimise landing page(s) either in your site or via your web developer

  • Build the conversion journey: page structure, proof, testimonials, reviews, CTA

  • Implement tracking: pixels, events, UTM structure, conversion reporting

  • Set up testing: page variations, messaging, and proof point sequencing

  • Apply campaign content across the funnel to maintain message continuity

  • Ensure everything is measurable and optimised weekly


3. DIGITAL CAMPAIGN


  • Set up LinkedIn campaigns targeting CEOs and leaders in 50m to 100m turnover firms

  • Launch with 4 to 6 creative angles and rotate based on performance

  • Test audiences, messaging, and offers to find the strongest conversion drivers

  • Weekly optimisation: budgets, bids, placements, and creative refresh

  • Regular reporting with clear insights and next actions

  • End-of-trial review with learnings, winners, and a 3 to 6 month scale plan


The Team & The Advantage

The Team & The Advantage

Integrated Delivery Team

Margin Partners will be supported by:

  • Strategy Lead

  • Digital Marketing Lead

  • Videographer

  • Post-Production & Editing

  • Animation & Graphics

All aligned to one commercial objective.

Why This Model Works

Most agencies fragment:
  • Strategy
  • Creative
  • Media
  • Funnel
  • CRM
We integrate them.
This ensures:
  1. Strategy informs content
  2. Content informs ads
  3. Ads feed the funnel
  4. Funnel data drives optimisation
  5. Insights shape the next production cycle
Every quarter becomes smarter.
Measurement & Control

We track:
  • CEO reach and engagement
  • Traffic and click-through rates
  • Diagnostic start and completion rates
  • Booked consults
  • Close rate
  • Capacity management
Growth is intentional, not accidental.

your plug & PLAY CREATIVE TEAM

your plug & PLAY CREATIVE TEAM

ABOUT US

Australian Cyber Collaboration Center

  • Midsumma Banner at the melborune airport
  • Black Finch Model
  • Midsumma T-shirt
  • Afloat Landing Page Mocj
  • Nawal Mudh Website mockups
  • Nawal Mudh Tshirt
  • Afloat Landing Page Mock
  • Midsumma Banner at the melborune airport
  • Black Finch Model
  • Midsumma T-shirt
  • Afloat Landing Page Mocj
  • Nawal Mudh Website mockups
  • Nawal Mudh Tshirt
  • Afloat Landing Page Mock
  • Midsumma Banner at the melborune airport
  • Black Finch Model
  • Midsumma T-shirt
  • Afloat Landing Page Mocj
  • Nawal Mudh Website mockups
  • Nawal Mudh Tshirt
  • Afloat Landing Page Mock

Corporate funding partners - strategy placements

THE BUSINESS END


Investment


Phase 01: 3-hour storytelling and strategy workshop

  • $2,000 (one-off)

  • If you proceed to Phase 02, this $2,000 is credited against Month 1 of Phase 02.



Phase 02: 3-month trial execution programme


  • $5,455.00 per month

  • Minimum term: 3 months

  • Maximum Results Term: 6 months

  • Includes: content production planning and scripting, 2 shoot days (as planned over the 3 months), funnel and conversion infrastructure, and LinkedIn campaign management and optimisation.


WHAT'S NEXT?

BOOK YOUR KICK OFF CALL (BELOW)

FINALISE THE
DETAILS

WE GET
STARTED!

Please don't hesitate to contact us if you have any questions whatsoever: Cesar Rodrigues - cesar@craate.com

TESTIMONIALS

Hear what our customers
have to say about our work

We love our customers and they love our work. Over the years, we’ve received overwhelming support, love and inspiration from our clients.

Watch Video

Watch Video

Watch Video

  • Barberian social media post
  • Barberian social media post
  • Barberian social media post
  • Barberian social media post
  • Barberian social media post
  • Barberian social media post
  • Barberian social media post
  • Barberian social media post
  • Barberian social media post
  • Barberian social media post