We recently enhanced Barberian Men's Grooming's brand presence through a comprehensive project that included high-quality photography and videography for an about video, echoing the brand's Japanese and brutalist influences in a sleek black and white theme. Alongside this, we designed a user-friendly, aesthetically aligned website to showcase their products and philosophy effectively. Additionally, we expanded the brand's visual identity by introducing a secondary logo, crafting new icons, and refining the colour palette to strengthen their market position and appeal to a discerning audience.