We recently elevated Barberian Men's Grooming's brand presence through a comprehensive project that incorporated high-quality photography and videography for an 'About' video. The visuals echoed the brand's Japanese and brutalist influences with a sleek black-and-white theme. In addition, we designed a user-friendly, visually cohesive website to effectively showcase their products and philosophy. To further enhance their brand identity, we introduced a secondary logo, crafted custom icons, and refined the color palette. These updates strengthened their market position and resonated with a discerning audience.