Nura is a global headphone company innovating the personalised sound frontier with revolutionary tech. We have worked from the top down with this ground breaking company, from pre-seed, their kickstarter launch (biggest in Australia at the time) to their product launch campaigns including concept ideation to execution and launch across all creative. We translated a complicated USP into narrative through creative direction, campaign strategy, animations, video & photography. Craate has crafted a collection of assets that not only showcased the product's innovative features but also tapped into the emotional needs of the target audience.