The task was to build a robust and recognisable brand for a unique start up offering a revolutionary product. As the client, On the House, featured advertising on their packaging, the challenge was to create an identity that was strong and memorable but allowed sopace for advertising. We set to work building logo, branding, mascot as well as packaging designs and a foundation to take this client to market. This whole setup highlights the brand's dedication to social responsibility, sustainability, and fresh marketing approaches, ensuring it speaks effectively to its audience.