Brand & Marketing Essentials

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5 STAR GOOGLE RATINGS!

5 STAR GOOGLE RATINGS!

Your business has grown.
Your brand should too.

Know your business could show up better online, but don’t know where to start? Most businesses don’t need a full rebrand. They need the essentials done well. We keep what’s working, update the rest, and bring it all together so the business people already love looks and sounds the way it should everywhere. No starting from scratch.

Barberian Package Design

Keep. Refine. Sharpen. Grow.

KEEP THE LOGO

Your customers already know it, so we keep it. We build on the recognition you’ve earned, rather than throwing it away.

REFINE THE BRANDING

We bring your colours, fonts and imagery into line, so everything feels like it comes from the same business.

SHARPEN THE STRATEGY AND WEBSITE

We sharpen what you say and who you say it to, then make sure your website reflects it. Clear, current and easy for customers to act on.

GROW YOUR SOCIALS

An ongoing social media service across the channels that matter to you. We create the content, manage the posting and keep it consistent, so you can feel confident your brand is always being looked after.

The new look is the start,
not the finish

We shoot new photos and video of your space, your work and your people. Then we run your socials and local ads to put you in front of the people nearby who should already know you. A sharper look comes first. Everything after it is about getting more people through the door.

How we do it

We use the same thinking as our larger brand work, scaled to a small business.

YOUR AUDIENCE

Who your customers are, what they’re looking for, and the words they use to find it.

YOUR AUDIENCE

Who your customers are, what they’re looking for, and the words they use to find it.

YOUR COMPETITORS

What similar businesses nearby look and sound like, so you stop blending in and lead with what’s yours. If every business on the street says the same thing, saying it too won’t help.

YOUR COMPETITORS

What similar businesses nearby look and sound like, so you stop blending in and lead with what’s yours. If every business on the street says the same thing, saying it too won’t help.

YOUR DREAM BRAND

How you want to be seen, and what you never want to be known for.

YOUR DREAM BRAND

How you want to be seen, and what you never want to be known for.

Then we put it into practice. We update your look and words, line up your Google, Instagram and website, shoot new content, and run your socials and local ads. Strategy first, then the making, all from one team.

It starts with a
complimentary Brand Check

We look at your Google, Instagram and website side by side and show you what’s holding you back. Fifteen minutes, and you’ll walk away with a clear next step.

Midsumma Strategy Story Telling
Strategy Story Telling
Midsumma Banner
  • Luma Room Branding
  • Luma Room Branding Landing Page
  • Luma Room Branding
  • Luma Room Branding Social Post
  • Centre Self Collective Branding
  • Centre Self Collective Branding
  • Centre Self Collective Branding Cards
  • Centre Self Collective Branding Tote
  • Centre Self Collective Branding Sign
  • Centre Self Collective Branding

WHAT PEOPLE ARE SAYING

I wanted a branding agency that had that full service scope that I could just say here this is my ideas. Take it and run with it & that's exactly what Craate did.

Remy Tucker - On The House

THANK YOU!

Book your complimentary Brand Check

15 minutes. Your Google, Instagram and website, side by side.

FAQs

What is Brand & Marketing Essentials?

It’s everything a local business needs to look right and get seen, handled by one team. We update your branding, sharpen your website, shoot new photos and video, then run your socials and local ads so more people walk through the door.

Will you change my logo?

Not unless you want us to. Your customers already know it, so we usually keep it and work on everything around it. But if it’s time for something new, our in-house design team can take care of that too.

How is this different from a rebrand?

A rebrand starts from scratch, with a new name, a new logo and a new identity. Most businesses don’t need that. We keep what’s working and improve the rest, so it costs less, takes less time and doesn’t confuse your regulars.

What’s included?

Refined and expanded colours, fonts and imagery; clearer messaging and an updated website; a consistent Google, Instagram and website; a photo and video shoot; and ongoing social media and local ads.

Who is it for?

Established local businesses that know they could show up better online. Cafés, hospitality, retail, studios, clinics and service businesses that have grown, but whose branding and marketing haven’t kept up.

How long does it take?

The brand and website work comes first, so we can finalise your look. Then your socials and ads run on an ongoing basis, so the work keeps building after launch.

How much does it cost?

It depends on your business and what it needs. Your free Brand Check will show you where to start, and we’ll give you a clear quote from there.

Can I choose which services are included?

Yes. We tailor it to your business. That said, the services work best together. A great website won’t do much if your Instagram and Google tell a different story.

What happens in the free Brand Check?

We look at your Google, Instagram and website side by side and show you what’s holding you back. It takes 15 minutes, there’s no obligation, and you’ll walk away with a clear next step.

Do you only work with Brunswick businesses?

We’re based in Brunswick, so we know the local area and its customers well. We work with businesses across Melbourne too.

How much of my time will it take?

Most of your time is needed at the start, for onboarding and signing off on your brand direction. Once we’ve agreed on that, you can trust us to run your socials and ads, and we’ll schedule regular check-ins to keep you in the loop. We typically work on six-month retainers, because that’s when the real change happens and the ads have had time to work.
What is Brand & Marketing Essentials?
It’s everything a local business needs to look right and get seen, handled by one team. We update your branding, sharpen your website, shoot new photos and video, then run your socials and local ads so more people walk through the door.
Will you change my logo?
Not unless you want us to. Your customers already know it, so we usually keep it and work on everything around it. But if it’s time for something new, our in-house design team can take care of that too.
How is this different from a rebrand?
A rebrand starts from scratch, with a new name, a new logo and a new identity. Most businesses don’t need that. We keep what’s working and improve the rest, so it costs less, takes less time and doesn’t confuse your regulars.
What’s included?
Refined and expanded colours, fonts and imagery; clearer messaging and an updated website; a consistent Google, Instagram and website; a photo and video shoot; and ongoing social media and local ads.
Who is it for?
Established local businesses that know they could show up better online. Cafés, hospitality, retail, studios, clinics and service businesses that have grown, but whose branding and marketing haven’t kept up.
How long does it take?
The brand and website work comes first, so we can finalise your look. Then your socials and ads run on an ongoing basis, so the work keeps building after launch.
How much does it cost?
It depends on your business and what it needs. Your free Brand Check will show you where to start, and we’ll give you a clear quote from there.
Can I choose which services are included?
Yes. We tailor it to your business. That said, the services work best together. A great website won’t do much if your Instagram and Google tell a different story.
What happens in the free Brand Check?
We look at your Google, Instagram and website side by side and show you what’s holding you back. It takes 15 minutes, there’s no obligation, and you’ll walk away with a clear next step.
Do you only work with Brunswick businesses?
We’re based in Brunswick, so we know the local area and its customers well. We work with businesses across Melbourne too.
How much of my time will it take?
Most of your time is needed at the start, for onboarding and signing off on your brand direction. Once we’ve agreed on that, you can trust us to run your socials and ads, and we’ll schedule regular check-ins to keep you in the loop. We typically work on six-month retainers, because that’s when the real change happens and the ads have had time to work.