Craate Creative partnered with Australian start-up On The House to transform their concept into a tangible brand that clearly communicated their unique selling proposition (USP) and values to their target audience. This brand was developed with all channels in mind, guided by a deeply considered strategy that went far beyond just a logo, mascot, packaging, and website design. We spent significant time understanding where the brand was and where it needed to go—and developed a clear roadmap to take them there. Once the strategy was solidified, the creative process flowed effortlessly. Founded by Remy, who approached us with a detailed branding brief, it was an absolute pleasure to bring the vision of On The House to life by creating all their brand assets!