On The House
We partnered with founder Remy Tucker to launch the Australian start-up, On The House, transforming her ambitious concept into a powerful, market-ready brand. Our comprehensive strategy informed every creative decision, delivering a unique logo, memorable mascot, distinctive packaging, and a full website design. We're proud to continue our partnership, supporting Remy and her growing team as the On The House brand thrives in the market.
What we did
Branding
Creative Direction
General Design
Packaging
Videography
Packaging
Brand Story Video
Storytelling Workshop
Animation
3D Render
Website Design
Website Development
The Challenge
Building On The House: A Startup Branding Case Study
On The House began as an ambitious concept from founder Remy Tucker. The challenge was to take her initial vision and forge a complete brand identity from the ground up—one that could launch with impact in a competitive market and instantly communicate quality, trust, and a unique personality.
Our solution & Process
Our Integrated Solution
Our process began with a deep dive into brand strategy, defining the core values and personality that would set On The House apart. This foundation led to the creation of a memorable logo and mascot, forming a cohesive visual identity. We then translated this identity into tactile, premium packaging designed to stand out. The project culminated in an engaging website that serves as the brand's digital home, bringing its vibrant personality to life online and building immediate credibility with visitors.
