Creating drumms identity from the ground up

Creating drumms identity from the ground up

PROJECT OVERVIEW

PROJECT OVERVIEW

PROJECT OVERVIEW

Melbourne med-tech start up Drumm came to use early on with a big idea for a device to facilitate education in the classroom for students who needed help. Drumm needed a logo and branding identity that aligned with their ethos, and spoke to their customers, but was fun and exciting. With a specific market in mind, we went from ideation, to creation, to iteration, and delivery, landing on a brand identity that speaks to the client, client market, and the tech. We look forward to working with Drumm into launch and beyond!

DRUMM LOGO ANIMATION

We created a suite of various assets across design and animation including investor presentation, product briefs and tech sheets plus much more.

BRANDING DESIGN

BRANDING DESIGN

Drumm

PRIMARY LOGO

This is the logo for Drumm. It is the primary graphic device and is the first choice when choosing a graphic element to represent the brand. This logo is simple yet very effective. From just the typeface alone, many icons and symbols can be made from small alterations.

SECONDARY LOGO

This is the logo for Drumm. It is the Secondary graphic device and is the first choice when choosing a graphic element to represent the brand.The ‘d’ in the secondary logo mirrors the shape of the earphone and the ‘r’ reflects the microphone.

#B0E4EA

#FCB556

#f0EDE5

#000000

BUSINESS CARDS

BUSINESS CARDS

PHOTOGRAPHY

  • Australian Fintech

  • NEWS.com.au

  • TECH CRUNCH

  • FORBES

  • Innovation Aus

  • Broadsheet

  • Musicfeeds

  • Smart Company

  • Crowdfund Insider

  • Australian Financial Review

  • ARN

  • Industry Update

  • Australian Fintech

    "Nura breaks Aussie Kickstarter record with world-first headphones"

  • NEWS.com.au

    "'Game changing' headphone start-up Nura raises $1.2 million in crowd-funding"

  • TECH CRUNCH

    "Nura brings its killer audio tech to a pair of pro earbuds"

  • FORBES

    "These New Earphones From Nura Can Create A Personal Profile For Your Ears Only"

  • Innovation Aus

    "Nura hits crowd funding record"

  • Broadsheet

    "These New Earphones From Nura Can Create A Personal Profile For Your Ears Only"

  • Musicfeeds

    "Aussie Startup Nura Breaks Crowdfunding Record With World-First, Futuristic Headphones"

  • Smart Company

    "Melbourne startup Nura raises $1.2 million for "world-first" headphones in the most successful Australian Kickstarter campaign ever"

  • Australian Financial Review

    "Nura breaks Aussie Kickstarter record raising $1.2 million"

  • ARN

    "$1.17 million pledged as Melbourne company breaks Aussie Kickstarter record"

  • Industry Update

    "NURA HEADPHONES BECOME AUSTRALIA'S MOST FUNDED"