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Barefoot Labs

Barefoot Labs

Our task was to create a distinctive and engaging brand identity for Barefoot Labs, a forward-thinking company launching innovative products. This included designing the logo and branding for the company, as well as developing the logo, branding, and packaging for their first product line—Whip Screen, a mousse sunscreen specially formulated for children. Additionally, we organized a photoshoot and video shoot for social media, ensuring the visuals reflected the brand’s playful yet trustworthy nature. This comprehensive approach positions Barefoot Labs as an approachable, child-focused company with a fresh perspective on sun care, ready to connect with their audience across multiple platforms.

What we did

Branding

Creative Direction

General Design

Photography

Packaging

Videography

Packaging

Storytelling Workshop

Animation

Barefoot Lab Pattern
Barefoot Lab Pattern
Barefoot Lab Pattern
Barefoot Lab Color Palette
Barefoot Lab Color Palette
Barefoot Lab Color Palette
Two bottles of Whip Screen sunscreen mousse, watermelon and bubblegum variants, displayed against a backdrop of splashing water.
Two bottles of Whip Screen sunscreen mousse, watermelon and bubblegum variants, displayed against a backdrop of splashing water.
Two bottles of Whip Screen sunscreen mousse, watermelon and bubblegum variants, displayed against a backdrop of splashing water.
Package design for Whip Screen sunscreen mousse bubblegum
Package design for Whip Screen sunscreen mousse bubblegum
Package design for Whip Screen sunscreen mousse bubblegum
Website design mockups for Barefoot Labs displayed on a tablet, smartphone, and desktop screen.
Website design mockups for Barefoot Labs displayed on a tablet, smartphone, and desktop screen.
Website design mockups for Barefoot Labs displayed on a tablet, smartphone, and desktop screen.
Package design for Whip Screen sunscreen mousse bubblegum
Package design for Whip Screen sunscreen mousse bubblegum
Package design for Whip Screen sunscreen mousse bubblegum

"Along the way things needed to change abd we needed to be flexible and pivot, they were really great throughout that iterative process, what we ended with was not exactly what we started with. It was heaps better throughout the process"

Cesar and his team have gone above and beyond for my startup, On the House.

- Dina Rosendorff

Founder

Testimonial

Testimonial

OTHER CLIENTS

Packaging design for 'On the House,' featuring a bold black-and-white color scheme with prominent branding.
Packaging design for 'On the House,' featuring a bold black-and-white color scheme with prominent branding.
Packaging design for 'On the House,' featuring a bold black-and-white color scheme with prominent branding.

on-the-house

Packaging design for 'On the House,' featuring a bold black-and-white color scheme with prominent branding.
Packaging design for 'On the House,' featuring a bold black-and-white color scheme with prominent branding.
Packaging design for 'On the House,' featuring a bold black-and-white color scheme with prominent branding.

midsumma

Packaging design for 'On the House,' featuring a bold black-and-white color scheme with prominent branding.
Packaging design for 'On the House,' featuring a bold black-and-white color scheme with prominent branding.
Packaging design for 'On the House,' featuring a bold black-and-white color scheme with prominent branding.

st-kilda-film-festival

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