BAREFOOT LABS

BAREFOOT LABS

WHAT WE DID

PROJECT OVERVIEW

The task was to create a distinctive and engaging brand identity for Barefoot Labs, a forward-thinking company launching innovative products. Our challenge included designing the logo and branding for the company, as well as crafting the logo, branding, and packaging for their first product line—Whip Screen, a mousse sunscreen specially made for children. In addition, we organized a photoshoot and video shoot for social media purposes, ensuring the visuals aligned with the playful and trustworthy nature of the brand. This comprehensive approach positions Barefoot Labs as an approachable, child-focused company with a fresh take on sun care, ready to connect with their audience across multiple platforms.

PROJECT OVERVIEW

The task was to create a distinctive and engaging brand identity for Barefoot Labs, a forward-thinking company launching innovative products. Our challenge included designing the logo and branding for the company, as well as crafting the logo, branding, and packaging for their first product line—Whip Screen, a mousse sunscreen specially made for children. In addition, we organized a photoshoot and video shoot for social media purposes, ensuring the visuals aligned with the playful and trustworthy nature of the brand. This comprehensive approach positions Barefoot Labs as an approachable, child-focused company with a fresh take on sun care, ready to connect with their audience across multiple platforms.

A child relaxing in a swimming pool on a pink and white inflatable ring, wearing heart-shaped sunglasses and holding a bottle of Whip Screen sunscreen mousse.
A child relaxing in a swimming pool on a pink and white inflatable ring, wearing heart-shaped sunglasses and holding a bottle of Whip Screen sunscreen mousse.
Two bottles of Whip Screen sunscreen mousse, watermelon and bubblegum variants, displayed against a backdrop of splashing water.
Two bottles of Whip Screen sunscreen mousse, watermelon and bubblegum variants, displayed against a backdrop of splashing water.
Package design for Whip Screen sunscreen mousse bubblegum
Package design for Whip Screen sunscreen mousse bubblegum
Website design mockups for Barefoot Labs displayed on a tablet, smartphone, and desktop screen.
Website design mockups for Barefoot Labs displayed on a tablet, smartphone, and desktop screen.
Package design for Whip Screen sunscreen mousse bubblegum
Package design for Whip Screen sunscreen mousse bubblegum

"Along the way things needed to change abd we needed to be flexible and pivot, they were really great throughout that iterative process, what we ended with was not exactly what we started with. It was heaps better throughout the process"

- Dina Rosendorff

Founder

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OTHER CLIENTS

Packaging design for 'On the House,' featuring a bold black-and-white color scheme with prominent branding.
Packaging design for 'On the House,' featuring a bold black-and-white color scheme with prominent branding.
ON THE HOUSE
Midsumma 2025
Black-and-white photograph of a man adjusting his hair in front of a round, illuminated mirror.
Black-and-white photograph of a man adjusting his hair in front of a round, illuminated mirror.
Barberian

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