Creating inviting branding and a warm online environment

Creating inviting branding and a warm online environment

PROJECT OVERVIEW

PROJECT OVERVIEW

PROJECT OVERVIEW

Luma Room are a mental health and wellness practice offering clinical psychology, mindfulness, and meditation. This client came to us requesting a logo and website that communicated the ethos of the practice. We created an aesthetic that is clean, calming, minimalist, and welcoming for clients seeking a safe environment to explore their inner worlds. They came to us looking for a brand identity and strategy that sum up what they do. We look forward to continuing to work with Luma Room as their practice grows.

SOCIAL MEDIA CONTENT

BRANDING DESIGN

BRANDING DESIGN

Luma Room

PRIMARY LOGO

The Luma Room logo blends modernity and coziness with its stacked, minimalist design. The obscured "O" shapes within "Room" symbolise the comforting environment we provide for psychological support. This sleek, empathetic logo represents our commitment to high-quality care in a contemporary and welcoming setting.

SECONDARY LOGO

The secondary logo, featuring just the two abstract "O" shapes from the original design, serves as a powerful symbol of like-mindedness, support, and attentive listening. The proximity of these "O" shapes suggests individuals coming together in understanding and shared experiences. It embodies their mission to create a safe space where clients can lean on them for support, knowing they have open ears ready to listen, making it an emblem of empathy and connection.

TERTIARY LOGO

The final logo variation, which is a straightforward lockup of the first logo, is designed for use in footers and at the bottom of documents. Its, streamlined and corporate appearance maintains the professional identity of Luma Room. This version is ideal for ensuring a consistent and polished brand presence across various documents and materials, aligning with our commitment to excellence and reliability in the field of psychology.

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BRAND GUIDELINES

BRAND GUIDELINES

BRAND EXPANSION

BRAND EXPANSION

MERCHANDISE

MERCHANDISE

ECO-WALK POSTER

ECO-WALK POSTER

WEBSITE

Luma Room’s website was meticulously crafted with a strong focus on providing a seamless and immersive experience for visitors across both web and mobile platforms. Our goal was to ensure that potential clients could access and engage with the website effortlessly, regardless of the device they were using.

CONTACT PAGE

CONTACT PAGE

CONTACT PAGE

ABOUT PAGE

ABOUT PAGE

ABOUT PAGE

The website not only captures her unique style and creative prowess but also provides a seamless and immersive experience for her visitors.

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