Australia's most successful Kickstarter campaign
Australia's most successful Kickstarter campaign
PROJECT OVERVIEW
Nura is a global headphone company innovating the personalised sound frontier with revolutionary tech. We have worked from the top down with this ground breaking company, from pre-seed, their kickstarter launch (biggest in Australia at the time) to their product launch campaigns including concept ideation to execution and launch across all creative. We were entrusted with the critical task of creating a compelling narrative through video, photography, and strategic planning. Leveraging our multi-disciplinary expertise, we meticulously crafted a suite of video assets that not only showcased the product's innovative features but also tapped into the emotional and practical needs of the target audience. Our visually stunning photography added another layer of allure, providing a clean look that wasn't just about aesthetics; our strategic approach ensured that every piece of content was tailored for maximum impact, positioning NuraLoop as a must-have for discerning audiophiles. The result? A highly successful launch that resonated strongly with both consumers and industry insiders alike.
WHAT THEY SAID
"Craate delivers authentic and unique content that works. Highly recommend!"
Kyle Slater — Founder, Nura
SOCIAL MEDIA CONTENT
Nura's Instagram feed is a visual celebration of innovation and cutting-edge technology. Through a mix of experimental and product photography, we've created a unique 'Nura' style that reflects their pioneering spirit. The feed's consistent aesthetic reinforces Nura's identity as leaders in personalized sound, engaging their audience and inspiring those who appreciate innovation and quality.
NURA SHOWREEL 2023
PHOTOGRAPHY
NURA - MUSICIAN REACTIONS
Australian Fintech
NEWS.com.au
TECH CRUNCH
FORBES
Innovation Aus
Broadsheet
Musicfeeds
Smart Company
Crowdfund Insider
Australian Financial Review
ARN
Industry Update
Australian Fintech
"Nura breaks Aussie Kickstarter record with world-first headphones"
NEWS.com.au
"'Game changing' headphone start-up Nura raises $1.2 million in crowd-funding"
TECH CRUNCH
"Nura brings its killer audio tech to a pair of pro earbuds"
FORBES
"These New Earphones From Nura Can Create A Personal Profile For Your Ears Only"
Innovation Aus
"Nura hits crowd funding record"
Broadsheet
"These New Earphones From Nura Can Create A Personal Profile For Your Ears Only"
Musicfeeds
"Aussie Startup Nura Breaks Crowdfunding Record With World-First, Futuristic Headphones"
Smart Company
"Melbourne startup Nura raises $1.2 million for "world-first" headphones in the most successful Australian Kickstarter campaign ever"
Australian Financial Review
"Nura breaks Aussie Kickstarter record raising $1.2 million"
ARN
"$1.17 million pledged as Melbourne company breaks Aussie Kickstarter record"
Industry Update
"NURA HEADPHONES BECOME AUSTRALIA'S MOST FUNDED"
ADITIONAL VIDEOS
“...The team at Craate have a great eye for detail and produce first class content. Craate have made beautiful video content for our channels which convey our brand story and continue to gain traction. Turnarounds and communication have flowed well.”
- Jake Taylor (Director)
“Craate Creative made a promotional video for us at SOS Architects. The whole process was a pleasure, the team were super professional and the result far exceeded our expectations. I couldn't recommend them highly enough.”
- Silas Gibson (Director)
“We have engaged [Craate Creative] over multiple video projects with each piece being delivered to an amazing standard, with easy communication and quick delivery...”
- Davina Adamson (Founder)
“The team at Craate became an extension of our team, are professional and experienced at capturing the memories we create. Thank you so much from us...”
- Samantha Holden (Event Producer)
“Craate delivers authentic and unique content that works. Highly recommend!”
- Kyle Slater (CEO)
“If I could give this agency 6 stars, I would. Cesar and his team have gone above and beyond for my startup, On the House. My branding and website look amazing and they have consistently exceeded my expectations, especially with some tight turnaround times. Cannot recommend this team enough. Thank you guys!”
- Remy Tucker (Founder)
"We worked with Craate to build a website from scratch. Cesar and the team were very responsive, collaborative and created a website for us that we really love and is user-friendly. Thank you Craate!"
- Kathleen Foley
"Cesar and his team have been outstanding partners in helping us navigate the often confusing and time-consuming world of branding and creative works. They truly understand the challenges faced by company owners who aren't experts in branding, websites, graphic design, or video content. Craate simplifies these complex projects, taking the burden off our shoulders and delivering results that are perfectly on-brand and effective. We are grateful to have found Cesar and his team and eagerly anticipate working with them on more branding and digital projects as our business continues to grow. We recommend them to any corporates or service based companies that need to modernise and adapt their brand identity. They are true assets."
- Larry Kaine (Founder)
“...The team at Craate have a great eye for detail and produce first class content. Craate have made beautiful video content for our channels which convey our brand story and continue to gain traction. Turnarounds and communication have flowed well.”
- Jake Taylor (Director)
“Craate Creative made a promotional video for us at SOS Architects. The whole process was a pleasure, the team were super professional and the result far exceeded our expectations. I couldn't recommend them highly enough.”
- Silas Gibson (Director)
“We have engaged [Craate Creative] over multiple video projects with each piece being delivered to an amazing standard, with easy communication and quick delivery...”
- Davina Adamson (Founder)
“The team at Craate became an extension of our team, are professional and experienced at capturing the memories we create. Thank you so much from us...”
- Samantha Holden (Event Producer)
“Craate delivers authentic and unique content that works. Highly recommend!”
- Kyle Slater (CEO)
“If I could give this agency 6 stars, I would. Cesar and his team have gone above and beyond for my startup, On the House. My branding and website look amazing and they have consistently exceeded my expectations, especially with some tight turnaround times. Cannot recommend this team enough. Thank you guys!”
- Remy Tucker (Founder)
"We worked with Craate to build a website from scratch. Cesar and the team were very responsive, collaborative and created a website for us that we really love and is user-friendly. Thank you Craate!"
- Kathleen Foley
"Cesar and his team have been outstanding partners in helping us navigate the often confusing and time-consuming world of branding and creative works. They truly understand the challenges faced by company owners who aren't experts in branding, websites, graphic design, or video content. Craate simplifies these complex projects, taking the burden off our shoulders and delivering results that are perfectly on-brand and effective. We are grateful to have found Cesar and his team and eagerly anticipate working with them on more branding and digital projects as our business continues to grow. We recommend them to any corporates or service based companies that need to modernise and adapt their brand identity. They are true assets."
- Larry Kaine (Founder)
“...The team at Craate have a great eye for detail and produce first class content. Craate have made beautiful video content for our channels which convey our brand story and continue to gain traction. Turnarounds and communication have flowed well.”
- Jake Taylor (Director)
“Craate Creative made a promotional video for us at SOS Architects. The whole process was a pleasure, the team were super professional and the result far exceeded our expectations. I couldn't recommend them highly enough.”
- Silas Gibson (Director)
“We have engaged [Craate Creative] over multiple video projects with each piece being delivered to an amazing standard, with easy communication and quick delivery...”
- Davina Adamson (Founder)
“The team at Craate became an extension of our team, are professional and experienced at capturing the memories we create. Thank you so much from us...”
- Samantha Holden (Event Producer)
“Craate delivers authentic and unique content that works. Highly recommend!”
- Kyle Slater (CEO)
“If I could give this agency 6 stars, I would. Cesar and his team have gone above and beyond for my startup, On the House. My branding and website look amazing and they have consistently exceeded my expectations, especially with some tight turnaround times. Cannot recommend this team enough. Thank you guys!”
- Remy Tucker (Founder)
"We worked with Craate to build a website from scratch. Cesar and the team were very responsive, collaborative and created a website for us that we really love and is user-friendly. Thank you Craate!"
- Kathleen Foley
"Cesar and his team have been outstanding partners in helping us navigate the often confusing and time-consuming world of branding and creative works. They truly understand the challenges faced by company owners who aren't experts in branding, websites, graphic design, or video content. Craate simplifies these complex projects, taking the burden off our shoulders and delivering results that are perfectly on-brand and effective. We are grateful to have found Cesar and his team and eagerly anticipate working with them on more branding and digital projects as our business continues to grow. We recommend them to any corporates or service based companies that need to modernise and adapt their brand identity. They are true assets."
- Larry Kaine (Founder)
“...The team at Craate have a great eye for detail and produce first class content. Craate have made beautiful video content for our channels which convey our brand story and continue to gain traction. Turnarounds and communication have flowed well.”
- Jake Taylor (Director)
“Craate Creative made a promotional video for us at SOS Architects. The whole process was a pleasure, the team were super professional and the result far exceeded our expectations. I couldn't recommend them highly enough.”
- Silas Gibson (Director)
“We have engaged [Craate Creative] over multiple video projects with each piece being delivered to an amazing standard, with easy communication and quick delivery...”
- Davina Adamson (Founder)
“The team at Craate became an extension of our team, are professional and experienced at capturing the memories we create. Thank you so much from us...”
- Samantha Holden (Event Producer)
“Craate delivers authentic and unique content that works. Highly recommend!”
- Kyle Slater (CEO)
“If I could give this agency 6 stars, I would. Cesar and his team have gone above and beyond for my startup, On the House. My branding and website look amazing and they have consistently exceeded my expectations, especially with some tight turnaround times. Cannot recommend this team enough. Thank you guys!”
- Remy Tucker (Founder)
"We worked with Craate to build a website from scratch. Cesar and the team were very responsive, collaborative and created a website for us that we really love and is user-friendly. Thank you Craate!"
- Kathleen Foley
"Cesar and his team have been outstanding partners in helping us navigate the often confusing and time-consuming world of branding and creative works. They truly understand the challenges faced by company owners who aren't experts in branding, websites, graphic design, or video content. Craate simplifies these complex projects, taking the burden off our shoulders and delivering results that are perfectly on-brand and effective. We are grateful to have found Cesar and his team and eagerly anticipate working with them on more branding and digital projects as our business continues to grow. We recommend them to any corporates or service based companies that need to modernise and adapt their brand identity. They are true assets."
- Larry Kaine (Founder)
“...The team at Craate have a great eye for detail and produce first class content. Craate have made beautiful video content for our channels which convey our brand story and continue to gain traction. Turnarounds and communication have flowed well.”
- Jake Taylor (Director)
“Craate Creative made a promotional video for us at SOS Architects. The whole process was a pleasure, the team were super professional and the result far exceeded our expectations. I couldn't recommend them highly enough.”
- Silas Gibson (Director)
“We have engaged [Craate Creative] over multiple video projects with each piece being delivered to an amazing standard, with easy communication and quick delivery...”
- Davina Adamson (Founder)
“The team at Craate became an extension of our team, are professional and experienced at capturing the memories we create. Thank you so much from us...”
- Samantha Holden (Event Producer)
“Craate delivers authentic and unique content that works. Highly recommend!”
- Kyle Slater (CEO)
“If I could give this agency 6 stars, I would. Cesar and his team have gone above and beyond for my startup, On the House. My branding and website look amazing and they have consistently exceeded my expectations, especially with some tight turnaround times. Cannot recommend this team enough. Thank you guys!”
- Remy Tucker (Founder)
"We worked with Craate to build a website from scratch. Cesar and the team were very responsive, collaborative and created a website for us that we really love and is user-friendly. Thank you Craate!"
- Kathleen Foley
"Cesar and his team have been outstanding partners in helping us navigate the often confusing and time-consuming world of branding and creative works. They truly understand the challenges faced by company owners who aren't experts in branding, websites, graphic design, or video content. Craate simplifies these complex projects, taking the burden off our shoulders and delivering results that are perfectly on-brand and effective. We are grateful to have found Cesar and his team and eagerly anticipate working with them on more branding and digital projects as our business continues to grow. We recommend them to any corporates or service based companies that need to modernise and adapt their brand identity. They are true assets."
- Larry Kaine (Founder)
“...The team at Craate have a great eye for detail and produce first class content. Craate have made beautiful video content for our channels which convey our brand story and continue to gain traction. Turnarounds and communication have flowed well.”
- Jake Taylor (Director)
“Craate Creative made a promotional video for us at SOS Architects. The whole process was a pleasure, the team were super professional and the result far exceeded our expectations. I couldn't recommend them highly enough.”
- Silas Gibson (Director)
“We have engaged [Craate Creative] over multiple video projects with each piece being delivered to an amazing standard, with easy communication and quick delivery...”
- Davina Adamson (Founder)
“The team at Craate became an extension of our team, are professional and experienced at capturing the memories we create. Thank you so much from us...”
- Samantha Holden (Event Producer)
“Craate delivers authentic and unique content that works. Highly recommend!”
- Kyle Slater (CEO)
“If I could give this agency 6 stars, I would. Cesar and his team have gone above and beyond for my startup, On the House. My branding and website look amazing and they have consistently exceeded my expectations, especially with some tight turnaround times. Cannot recommend this team enough. Thank you guys!”
- Remy Tucker (Founder)
"We worked with Craate to build a website from scratch. Cesar and the team were very responsive, collaborative and created a website for us that we really love and is user-friendly. Thank you Craate!"
- Kathleen Foley
"Cesar and his team have been outstanding partners in helping us navigate the often confusing and time-consuming world of branding and creative works. They truly understand the challenges faced by company owners who aren't experts in branding, websites, graphic design, or video content. Craate simplifies these complex projects, taking the burden off our shoulders and delivering results that are perfectly on-brand and effective. We are grateful to have found Cesar and his team and eagerly anticipate working with them on more branding and digital projects as our business continues to grow. We recommend them to any corporates or service based companies that need to modernise and adapt their brand identity. They are true assets."
- Larry Kaine (Founder)
“...The team at Craate have a great eye for detail and produce first class content. Craate have made beautiful video content for our channels which convey our brand story and continue to gain traction. Turnarounds and communication have flowed well.”
- Jake Taylor (Director)
“Craate Creative made a promotional video for us at SOS Architects. The whole process was a pleasure, the team were super professional and the result far exceeded our expectations. I couldn't recommend them highly enough.”
- Silas Gibson (Director)
“We have engaged [Craate Creative] over multiple video projects with each piece being delivered to an amazing standard, with easy communication and quick delivery...”
- Davina Adamson (Founder)
“The team at Craate became an extension of our team, are professional and experienced at capturing the memories we create. Thank you so much from us...”
- Samantha Holden (Event Producer)
“Craate delivers authentic and unique content that works. Highly recommend!”
- Kyle Slater (CEO)
“If I could give this agency 6 stars, I would. Cesar and his team have gone above and beyond for my startup, On the House. My branding and website look amazing and they have consistently exceeded my expectations, especially with some tight turnaround times. Cannot recommend this team enough. Thank you guys!”
- Remy Tucker (Founder)
"We worked with Craate to build a website from scratch. Cesar and the team were very responsive, collaborative and created a website for us that we really love and is user-friendly. Thank you Craate!"
- Kathleen Foley
"Cesar and his team have been outstanding partners in helping us navigate the often confusing and time-consuming world of branding and creative works. They truly understand the challenges faced by company owners who aren't experts in branding, websites, graphic design, or video content. Craate simplifies these complex projects, taking the burden off our shoulders and delivering results that are perfectly on-brand and effective. We are grateful to have found Cesar and his team and eagerly anticipate working with them on more branding and digital projects as our business continues to grow. We recommend them to any corporates or service based companies that need to modernise and adapt their brand identity. They are true assets."
- Larry Kaine (Founder)
“...The team at Craate have a great eye for detail and produce first class content. Craate have made beautiful video content for our channels which convey our brand story and continue to gain traction. Turnarounds and communication have flowed well.”
- Jake Taylor (Director)
“Craate Creative made a promotional video for us at SOS Architects. The whole process was a pleasure, the team were super professional and the result far exceeded our expectations. I couldn't recommend them highly enough.”
- Silas Gibson (Director)
“We have engaged [Craate Creative] over multiple video projects with each piece being delivered to an amazing standard, with easy communication and quick delivery...”
- Davina Adamson (Founder)
“The team at Craate became an extension of our team, are professional and experienced at capturing the memories we create. Thank you so much from us...”
- Samantha Holden (Event Producer)
“Craate delivers authentic and unique content that works. Highly recommend!”
- Kyle Slater (CEO)
“If I could give this agency 6 stars, I would. Cesar and his team have gone above and beyond for my startup, On the House. My branding and website look amazing and they have consistently exceeded my expectations, especially with some tight turnaround times. Cannot recommend this team enough. Thank you guys!”
- Remy Tucker (Founder)
"We worked with Craate to build a website from scratch. Cesar and the team were very responsive, collaborative and created a website for us that we really love and is user-friendly. Thank you Craate!"
- Kathleen Foley
"Cesar and his team have been outstanding partners in helping us navigate the often confusing and time-consuming world of branding and creative works. They truly understand the challenges faced by company owners who aren't experts in branding, websites, graphic design, or video content. Craate simplifies these complex projects, taking the burden off our shoulders and delivering results that are perfectly on-brand and effective. We are grateful to have found Cesar and his team and eagerly anticipate working with them on more branding and digital projects as our business continues to grow. We recommend them to any corporates or service based companies that need to modernise and adapt their brand identity. They are true assets."
- Larry Kaine (Founder)
“...The team at Craate have a great eye for detail and produce first class content. Craate have made beautiful video content for our channels which convey our brand story and continue to gain traction. Turnarounds and communication have flowed well.”
- Jake Taylor (Director)
“Craate Creative made a promotional video for us at SOS Architects. The whole process was a pleasure, the team were super professional and the result far exceeded our expectations. I couldn't recommend them highly enough.”
- Silas Gibson (Director)
“We have engaged [Craate Creative] over multiple video projects with each piece being delivered to an amazing standard, with easy communication and quick delivery...”
- Davina Adamson (Founder)
“The team at Craate became an extension of our team, are professional and experienced at capturing the memories we create. Thank you so much from us...”
- Samantha Holden (Event Producer)
“Craate delivers authentic and unique content that works. Highly recommend!”
- Kyle Slater (CEO)
“If I could give this agency 6 stars, I would. Cesar and his team have gone above and beyond for my startup, On the House. My branding and website look amazing and they have consistently exceeded my expectations, especially with some tight turnaround times. Cannot recommend this team enough. Thank you guys!”
- Remy Tucker (Founder)
"We worked with Craate to build a website from scratch. Cesar and the team were very responsive, collaborative and created a website for us that we really love and is user-friendly. Thank you Craate!"
- Kathleen Foley
"Cesar and his team have been outstanding partners in helping us navigate the often confusing and time-consuming world of branding and creative works. They truly understand the challenges faced by company owners who aren't experts in branding, websites, graphic design, or video content. Craate simplifies these complex projects, taking the burden off our shoulders and delivering results that are perfectly on-brand and effective. We are grateful to have found Cesar and his team and eagerly anticipate working with them on more branding and digital projects as our business continues to grow. We recommend them to any corporates or service based companies that need to modernise and adapt their brand identity. They are true assets."
- Larry Kaine (Founder)
“...The team at Craate have a great eye for detail and produce first class content. Craate have made beautiful video content for our channels which convey our brand story and continue to gain traction. Turnarounds and communication have flowed well.”
- Jake Taylor (Director)
“Craate Creative made a promotional video for us at SOS Architects. The whole process was a pleasure, the team were super professional and the result far exceeded our expectations. I couldn't recommend them highly enough.”
- Silas Gibson (Director)
“We have engaged [Craate Creative] over multiple video projects with each piece being delivered to an amazing standard, with easy communication and quick delivery...”
- Davina Adamson (Founder)
“The team at Craate became an extension of our team, are professional and experienced at capturing the memories we create. Thank you so much from us...”
- Samantha Holden (Event Producer)
“Craate delivers authentic and unique content that works. Highly recommend!”
- Kyle Slater (CEO)
“If I could give this agency 6 stars, I would. Cesar and his team have gone above and beyond for my startup, On the House. My branding and website look amazing and they have consistently exceeded my expectations, especially with some tight turnaround times. Cannot recommend this team enough. Thank you guys!”
- Remy Tucker (Founder)
"We worked with Craate to build a website from scratch. Cesar and the team were very responsive, collaborative and created a website for us that we really love and is user-friendly. Thank you Craate!"
- Kathleen Foley
"Cesar and his team have been outstanding partners in helping us navigate the often confusing and time-consuming world of branding and creative works. They truly understand the challenges faced by company owners who aren't experts in branding, websites, graphic design, or video content. Craate simplifies these complex projects, taking the burden off our shoulders and delivering results that are perfectly on-brand and effective. We are grateful to have found Cesar and his team and eagerly anticipate working with them on more branding and digital projects as our business continues to grow. We recommend them to any corporates or service based companies that need to modernise and adapt their brand identity. They are true assets."
- Larry Kaine (Founder)
“...The team at Craate have a great eye for detail and produce first class content. Craate have made beautiful video content for our channels which convey our brand story and continue to gain traction. Turnarounds and communication have flowed well.”
- Jake Taylor (Director)
“Craate Creative made a promotional video for us at SOS Architects. The whole process was a pleasure, the team were super professional and the result far exceeded our expectations. I couldn't recommend them highly enough.”
- Silas Gibson (Director)
“We have engaged [Craate Creative] over multiple video projects with each piece being delivered to an amazing standard, with easy communication and quick delivery...”
- Davina Adamson (Founder)
“The team at Craate became an extension of our team, are professional and experienced at capturing the memories we create. Thank you so much from us...”
- Samantha Holden (Event Producer)
“Craate delivers authentic and unique content that works. Highly recommend!”
- Kyle Slater (CEO)
“If I could give this agency 6 stars, I would. Cesar and his team have gone above and beyond for my startup, On the House. My branding and website look amazing and they have consistently exceeded my expectations, especially with some tight turnaround times. Cannot recommend this team enough. Thank you guys!”
- Remy Tucker (Founder)
"We worked with Craate to build a website from scratch. Cesar and the team were very responsive, collaborative and created a website for us that we really love and is user-friendly. Thank you Craate!"
- Kathleen Foley
"Cesar and his team have been outstanding partners in helping us navigate the often confusing and time-consuming world of branding and creative works. They truly understand the challenges faced by company owners who aren't experts in branding, websites, graphic design, or video content. Craate simplifies these complex projects, taking the burden off our shoulders and delivering results that are perfectly on-brand and effective. We are grateful to have found Cesar and his team and eagerly anticipate working with them on more branding and digital projects as our business continues to grow. We recommend them to any corporates or service based companies that need to modernise and adapt their brand identity. They are true assets."
- Larry Kaine (Founder)
“...The team at Craate have a great eye for detail and produce first class content. Craate have made beautiful video content for our channels which convey our brand story and continue to gain traction. Turnarounds and communication have flowed well.”
- Jake Taylor (Director)
“Craate Creative made a promotional video for us at SOS Architects. The whole process was a pleasure, the team were super professional and the result far exceeded our expectations. I couldn't recommend them highly enough.”
- Silas Gibson (Director)
“We have engaged [Craate Creative] over multiple video projects with each piece being delivered to an amazing standard, with easy communication and quick delivery...”
- Davina Adamson (Founder)
“The team at Craate became an extension of our team, are professional and experienced at capturing the memories we create. Thank you so much from us...”
- Samantha Holden (Event Producer)
“Craate delivers authentic and unique content that works. Highly recommend!”
- Kyle Slater (CEO)
“If I could give this agency 6 stars, I would. Cesar and his team have gone above and beyond for my startup, On the House. My branding and website look amazing and they have consistently exceeded my expectations, especially with some tight turnaround times. Cannot recommend this team enough. Thank you guys!”
- Remy Tucker (Founder)
"We worked with Craate to build a website from scratch. Cesar and the team were very responsive, collaborative and created a website for us that we really love and is user-friendly. Thank you Craate!"
- Kathleen Foley
"Cesar and his team have been outstanding partners in helping us navigate the often confusing and time-consuming world of branding and creative works. They truly understand the challenges faced by company owners who aren't experts in branding, websites, graphic design, or video content. Craate simplifies these complex projects, taking the burden off our shoulders and delivering results that are perfectly on-brand and effective. We are grateful to have found Cesar and his team and eagerly anticipate working with them on more branding and digital projects as our business continues to grow. We recommend them to any corporates or service based companies that need to modernise and adapt their brand identity. They are true assets."
- Larry Kaine (Founder)