Luma Room is a mental health and wellness practice offering clinical psychology, mindfulness, and meditation services. They approached us to create a logo and website that embodied the ethos of their practice. We crafted a brand aesthetic that is clean, calming, minimalist, and welcoming—providing clients with a safe environment to explore their inner worlds. In addition to their logo and website, we developed a brand identity and strategy that sum up what they do. We look forward to continuing our collaboration with Luma Room as their practice continues to grow.
What we did
Branding
Creative Direction
General Design
Photography
Storytelling Workshop
Website Design
Website Development
marketing wins
Google campaing
Relationship & Couples Therapy — Melbourne, Australia
14 months of Google Ads management (March 2025 – April 2026)
THERAPY BOOKINGS
216+
Total bookings generated
Peak ROAS
22.81x
Return on ad spend
COST PER BOOKING
82%
Reduced from $190.58 → $33.63
MONTHYL LEADS
2,117%
Growth: 3 → 66.5 form fills/mo
The story: In 14 months, Craate Creative took Luma Room from 3 monthly enquiries to 66+ while reducing their cost per booking by 82%. The campaign now delivers a projected 22.81x return on every dollar spent at its peak, turning a modest therapy practice into a consistently booked business.
