Pomegranate is a Melbourne-based health education brand co-founded by midwife Madeleine Murray and Dr Jasmine Schuijers. It delivers evidence-based menstrual cycle workshops to Australian secondary schools, with a vision to set a new national benchmark for reproductive health education. Craate developed a comprehensive brand identity and presentation suite, including logo design, brand guidelines, social media templates, and workshop and pitch materials. The identity balances medical credibility with a warm, modern tone that resonates with teenagers. Guided by the Sage archetype, the visual system is clear, calm, and empowering—positioning Pomegranate to confidently engage schools ahead of Term 1, 2026.