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5 STAR GOOGLE RATINGS!

brand identity

BRANDS THAT LOOK SHARP!
And turn heads.

BRANDS THAT LOOK SHARP!
And turn heads.

FROM STRATEGY TO BRAND IDENTITY TO ALL YOUR MARKETING ASSETS.

Logo and branding is an understatement. We dissect your competitive landscape, who your target audience is, how to best take your product or service to your audience, and strive to create your dream brand. From start-ups to established businesses, we take the load off the marketing team and equip them with the collateral that will take them to market.

Logo and branding is an understatement. We dissect your competitive landscape, who your target audience is, how to best take your product or service to your audience, and strive to create your dream brand. From start-ups to established businesses, we take the load off the marketing team and equip them with the collateral that will take them to market.

from a big idea to $2m raised in 18 months

  • BARBERIAN
  • On the House
  • BIG SWIM
  • On the House
  • NAWAL MUDH
  • Corporate Funding Partners
  • BODEGA
  • WHIP SCREEN
  • Barefoot Lab

Brands that speak louder
than your competitors &
direct you to your dream client!

We build brands
people trust:

Then bring
them to life
through creative, production & marketing

We build brands people trust:
Then bring them to life through
creative, production & marketing

ONE TEAM, ONE DREAM!

ONE TEAM, ONE DREAM!

NEED to Get Eyes on Your Brand?
We Make It Unmissable.

We build brands
people trust:
Then bring
them to life
through creative, production & marketing

We build brands people trust:
Then bring them to life through
creative, production & marketing

MEET CRAATE CREATIVE - taking events to audiences!

MEET CRAATE CREATIVE - taking events to audiences!

  • Centre Self Collective Branding
  • Centre Self Collective Branding
  • Centre Self Collective Branding Cards
  • Centre Self Collective Branding Tote
  • Centre Self Collective Branding Sign
  • Centre Self Collective Branding
Midsumma Pattern
Midsumma Tram Design Melbourne
Midsumma Tram Design Melbourne
  • Luma Room Branding
  • Luma Room Branding Landing Page
  • Luma Room Branding Bottle
  • Luma Room Branding Tote
  • Luma Room Branding Social Post

We aren't just creative's, we are strategists
who understand what works.

We aren't just creative's, we are strategists who understand what works.

Founded in Melbourne in 2022, our small but agile team is a powerhouse of creative and technical talent, united by a shared purpose: We aim to redefine the way clients interact with agencies. We don’t just deliver projects, we craft compelling narratives, foster meaningful relationships, and transform insights into impactful and powerful digital presences.

Founded in Melbourne in 2022, our small but agile team is a powerhouse of creative and technical talent, united by a shared purpose: We aim to redefine the way clients interact with agencies. We don’t just deliver projects, we craft compelling narratives, foster meaningful relationships, and transform insights into impactful and powerful digital presences.

Founded in Melbourne in 2022, our small but agile team is a powerhouse of creative and technical talent, united by a shared purpose: We aim to redefine the way clients interact with agencies. We don’t just deliver projects, we craft compelling narratives, foster meaningful relationships, and transform insights into impactful and powerful digital presences.

Founded in Melbourne in 2022, our small but agile team is a powerhouse of creative and technical talent, united by a shared purpose: We aim to redefine the way clients interact with agencies. We don’t just deliver projects, we craft compelling narratives, foster meaningful relationships, and transform insights into impactful and powerful digital presences.

a full-stack creative team.
at a single hire

a full-stack creative team.
at a single hire

SUCCESS STORIES

THE SUCCESS IS IN THE DIGITAL PUDING

"I Trust Them Completely"

Watch Video

"They understood what I needed"

Watch Video

"They were amazing"

Watch Video

"They had the creative edge I was looking for"

Watch Video

"I Trust Them Completely"

Watch Video

"They understood what I needed"

Watch Video

"They were amazing"

Watch Video

"They had the creative edge I was looking for"

Watch Video

"I Trust Them Completely"

Watch Video

"They understood what I needed"

Watch Video

"They were amazing"

Watch Video

"They had the creative edge I was looking for"

Watch Video

WHAT PEOPLE ARE SAYING

WHAT PEOPLE ARE SAYING

I just knew they had the
creative edge that I was
really looking for.

I just knew they had the
creative edge that I was really looking for.

Remy Tucker - On The House

Remy Tucker - On The House

THANK YOU!

Are you ready to do it?

Message us below, or skip the wait and book a call.

Looking for a role or internship? Please email us directly at hello@craate.com

FAQs

What is the difference between brand strategy and brand identity?

Brand strategy is the thinking. Brand identity is how that thinking looks and sounds.

Strategy defines who you are. Identity, your logo, colour palette, typography, tone of voice, is how you show it. One without the other is either invisible thinking or beautiful noise. We do both.

What is included in a brand identity package?

It depends on what you need, but a full brand identity typically covers a logo suite, colour palette, typography system, tone of voice guidelines, brand mark variations, and a brand guidelines document your team can actually use day to day.

We can extend into marketing collateral, social templates, pitch decks, and anything else that needs to look like you.

Do you work with start-ups or only established businesses?

Both. We have taken businesses from a name on a piece of paper to a full brand ready for market. We have also helped established businesses that have outgrown their original identity and need something that matches where they are heading.

The brief looks different but the thinking is the same.

How long does a brand identity project take?

Most projects run four to eight weeks from kick-off to final delivery. Complex or multi-brand projects may take longer. We will always give you a clear timeline before we start.

Can you redesign an existing brand without losing what people already recognise?

Yes, and this is something we take seriously. A good brand evolution keeps what is working and sharpens what is not. We do not blow things up for the sake of it.

We will assess what equity exists in your current brand and make sure the new direction builds on it, not away from it.

Do you work with businesses in Sydney and other cities?

Yes. We are based in Melbourne but work with clients across Sydney, Brisbane, Adelaide, and beyond. Most of the process works well remotely and we are well set up for it.

How much does brand identity design cost?

It varies based on scope. We are not the cheapest option in the market and we are not trying to be. If you want something that is going to do real work for your business over the next five to ten years, it is worth doing properly.

Get in touch and we will give you a clear picture of what is involved.

What is the difference between a logo and a brand identity?

A logo is a mark. Brand identity is the full system around it. Your logo, colour palette, typography, tone of voice, iconography, and how all of those elements work together across every touchpoint.

A logo on its own is like a name badge. Brand identity is the whole impression you leave.

Do I need a brand strategy before designing my logo?

Honestly, yes. Without strategy, a logo is just a visual guess. Strategy answers who you are, who you are for, and what makes you different. The identity should be the visual expression of that thinking.

When you skip strategy and go straight to design, you often end up redesigning everything again in two years once the business gets clearer about itself.

How do I know if my business needs a rebrand?

You have outgrown what you started with. The business has evolved but the brand has not kept up. You are embarrassed to send people to your website. You are attracting the wrong type of client. Or you are about to move into a new market and the current brand will not travel.

Any of those is a good enough reason to start the conversation.

What makes a strong brand identity for a professional services business?

Clarity and credibility above everything else. Professional services businesses win on trust, and your brand needs to communicate that you are serious, experienced, and worth what you charge.

That means clean, confident design. A clear articulation of what you do and who you do it for. Consistency across every channel. And a tone of voice that sounds like a person, not a corporate brochure.

What is the difference between brand strategy and brand identity?

Brand strategy is the thinking. Brand identity is how that thinking looks and sounds.

Strategy defines who you are. Identity, your logo, colour palette, typography, tone of voice, is how you show it. One without the other is either invisible thinking or beautiful noise. We do both.

What is included in a brand identity package?

It depends on what you need, but a full brand identity typically covers a logo suite, colour palette, typography system, tone of voice guidelines, brand mark variations, and a brand guidelines document your team can actually use day to day.

We can extend into marketing collateral, social templates, pitch decks, and anything else that needs to look like you.

Do you work with start-ups or only established businesses?

Both. We have taken businesses from a name on a piece of paper to a full brand ready for market. We have also helped established businesses that have outgrown their original identity and need something that matches where they are heading.

The brief looks different but the thinking is the same.

How long does a brand identity project take?

Most projects run four to eight weeks from kick-off to final delivery. Complex or multi-brand projects may take longer. We will always give you a clear timeline before we start.

Can you redesign an existing brand without losing what people already recognise?

Yes, and this is something we take seriously. A good brand evolution keeps what is working and sharpens what is not. We do not blow things up for the sake of it.

We will assess what equity exists in your current brand and make sure the new direction builds on it, not away from it.

Do you work with businesses in Sydney and other cities?

Yes. We are based in Melbourne but work with clients across Sydney, Brisbane, Adelaide, and beyond. Most of the process works well remotely and we are well set up for it.

How much does brand identity design cost?

It varies based on scope. We are not the cheapest option in the market and we are not trying to be. If you want something that is going to do real work for your business over the next five to ten years, it is worth doing properly.

Get in touch and we will give you a clear picture of what is involved.

What is the difference between a logo and a brand identity?

A logo is a mark. Brand identity is the full system around it. Your logo, colour palette, typography, tone of voice, iconography, and how all of those elements work together across every touchpoint.

A logo on its own is like a name badge. Brand identity is the whole impression you leave.

Do I need a brand strategy before designing my logo?

Honestly, yes. Without strategy, a logo is just a visual guess. Strategy answers who you are, who you are for, and what makes you different. The identity should be the visual expression of that thinking.

When you skip strategy and go straight to design, you often end up redesigning everything again in two years once the business gets clearer about itself.

How do I know if my business needs a rebrand?

You have outgrown what you started with. The business has evolved but the brand has not kept up. You are embarrassed to send people to your website. You are attracting the wrong type of client. Or you are about to move into a new market and the current brand will not travel.

Any of those is a good enough reason to start the conversation.

What makes a strong brand identity for a professional services business?

Clarity and credibility above everything else. Professional services businesses win on trust, and your brand needs to communicate that you are serious, experienced, and worth what you charge.

That means clean, confident design. A clear articulation of what you do and who you do it for. Consistency across every channel. And a tone of voice that sounds like a person, not a corporate brochure.

What is the difference between brand strategy and brand identity?

Brand strategy is the thinking. Brand identity is how that thinking looks and sounds.

Strategy defines who you are. Identity, your logo, colour palette, typography, tone of voice, is how you show it. One without the other is either invisible thinking or beautiful noise. We do both.

What is included in a brand identity package?

It depends on what you need, but a full brand identity typically covers a logo suite, colour palette, typography system, tone of voice guidelines, brand mark variations, and a brand guidelines document your team can actually use day to day.

We can extend into marketing collateral, social templates, pitch decks, and anything else that needs to look like you.

Do you work with start-ups or only established businesses?

Both. We have taken businesses from a name on a piece of paper to a full brand ready for market. We have also helped established businesses that have outgrown their original identity and need something that matches where they are heading.

The brief looks different but the thinking is the same.

How long does a brand identity project take?

Most projects run four to eight weeks from kick-off to final delivery. Complex or multi-brand projects may take longer. We will always give you a clear timeline before we start.

Can you redesign an existing brand without losing what people already recognise?

Yes, and this is something we take seriously. A good brand evolution keeps what is working and sharpens what is not. We do not blow things up for the sake of it.

We will assess what equity exists in your current brand and make sure the new direction builds on it, not away from it.

Do you work with businesses in Sydney and other cities?

Yes. We are based in Melbourne but work with clients across Sydney, Brisbane, Adelaide, and beyond. Most of the process works well remotely and we are well set up for it.

How much does brand identity design cost?

It varies based on scope. We are not the cheapest option in the market and we are not trying to be. If you want something that is going to do real work for your business over the next five to ten years, it is worth doing properly.

Get in touch and we will give you a clear picture of what is involved.

What is the difference between a logo and a brand identity?

A logo is a mark. Brand identity is the full system around it. Your logo, colour palette, typography, tone of voice, iconography, and how all of those elements work together across every touchpoint.

A logo on its own is like a name badge. Brand identity is the whole impression you leave.

Do I need a brand strategy before designing my logo?

Honestly, yes. Without strategy, a logo is just a visual guess. Strategy answers who you are, who you are for, and what makes you different. The identity should be the visual expression of that thinking.

When you skip strategy and go straight to design, you often end up redesigning everything again in two years once the business gets clearer about itself.

How do I know if my business needs a rebrand?

You have outgrown what you started with. The business has evolved but the brand has not kept up. You are embarrassed to send people to your website. You are attracting the wrong type of client. Or you are about to move into a new market and the current brand will not travel.

Any of those is a good enough reason to start the conversation.

What makes a strong brand identity for a professional services business?

Clarity and credibility above everything else. Professional services businesses win on trust, and your brand needs to communicate that you are serious, experienced, and worth what you charge.

That means clean, confident design. A clear articulation of what you do and who you do it for. Consistency across every channel. And a tone of voice that sounds like a person, not a corporate brochure.

What is the difference between brand strategy and brand identity?

Brand strategy is the thinking. Brand identity is how that thinking looks and sounds.

Strategy defines who you are. Identity, your logo, colour palette, typography, tone of voice, is how you show it. One without the other is either invisible thinking or beautiful noise. We do both.

What is included in a brand identity package?

It depends on what you need, but a full brand identity typically covers a logo suite, colour palette, typography system, tone of voice guidelines, brand mark variations, and a brand guidelines document your team can actually use day to day.

We can extend into marketing collateral, social templates, pitch decks, and anything else that needs to look like you.

Do you work with start-ups or only established businesses?

Both. We have taken businesses from a name on a piece of paper to a full brand ready for market. We have also helped established businesses that have outgrown their original identity and need something that matches where they are heading.

The brief looks different but the thinking is the same.

How long does a brand identity project take?

Most projects run four to eight weeks from kick-off to final delivery. Complex or multi-brand projects may take longer. We will always give you a clear timeline before we start.

Can you redesign an existing brand without losing what people already recognise?

Yes, and this is something we take seriously. A good brand evolution keeps what is working and sharpens what is not. We do not blow things up for the sake of it.

We will assess what equity exists in your current brand and make sure the new direction builds on it, not away from it.

Do you work with businesses in Sydney and other cities?

Yes. We are based in Melbourne but work with clients across Sydney, Brisbane, Adelaide, and beyond. Most of the process works well remotely and we are well set up for it.

How much does brand identity design cost?

It varies based on scope. We are not the cheapest option in the market and we are not trying to be. If you want something that is going to do real work for your business over the next five to ten years, it is worth doing properly.

Get in touch and we will give you a clear picture of what is involved.

What is the difference between a logo and a brand identity?

A logo is a mark. Brand identity is the full system around it. Your logo, colour palette, typography, tone of voice, iconography, and how all of those elements work together across every touchpoint.

A logo on its own is like a name badge. Brand identity is the whole impression you leave.

Do I need a brand strategy before designing my logo?

Honestly, yes. Without strategy, a logo is just a visual guess. Strategy answers who you are, who you are for, and what makes you different. The identity should be the visual expression of that thinking.

When you skip strategy and go straight to design, you often end up redesigning everything again in two years once the business gets clearer about itself.

How do I know if my business needs a rebrand?

You have outgrown what you started with. The business has evolved but the brand has not kept up. You are embarrassed to send people to your website. You are attracting the wrong type of client. Or you are about to move into a new market and the current brand will not travel.

Any of those is a good enough reason to start the conversation.

What makes a strong brand identity for a professional services business?

Clarity and credibility above everything else. Professional services businesses win on trust, and your brand needs to communicate that you are serious, experienced, and worth what you charge.

That means clean, confident design. A clear articulation of what you do and who you do it for. Consistency across every channel. And a tone of voice that sounds like a person, not a corporate brochure.

What is the difference between brand strategy and brand identity?

Brand strategy is the thinking. Brand identity is how that thinking looks and sounds.

Strategy defines who you are. Identity, your logo, colour palette, typography, tone of voice, is how you show it. One without the other is either invisible thinking or beautiful noise. We do both.

What is included in a brand identity package?

It depends on what you need, but a full brand identity typically covers a logo suite, colour palette, typography system, tone of voice guidelines, brand mark variations, and a brand guidelines document your team can actually use day to day.

We can extend into marketing collateral, social templates, pitch decks, and anything else that needs to look like you.

Do you work with start-ups or only established businesses?

Both. We have taken businesses from a name on a piece of paper to a full brand ready for market. We have also helped established businesses that have outgrown their original identity and need something that matches where they are heading.

The brief looks different but the thinking is the same.

How long does a brand identity project take?

Most projects run four to eight weeks from kick-off to final delivery. Complex or multi-brand projects may take longer. We will always give you a clear timeline before we start.

Can you redesign an existing brand without losing what people already recognise?

Yes, and this is something we take seriously. A good brand evolution keeps what is working and sharpens what is not. We do not blow things up for the sake of it.

We will assess what equity exists in your current brand and make sure the new direction builds on it, not away from it.

Do you work with businesses in Sydney and other cities?

Yes. We are based in Melbourne but work with clients across Sydney, Brisbane, Adelaide, and beyond. Most of the process works well remotely and we are well set up for it.

How much does brand identity design cost?

It varies based on scope. We are not the cheapest option in the market and we are not trying to be. If you want something that is going to do real work for your business over the next five to ten years, it is worth doing properly.

Get in touch and we will give you a clear picture of what is involved.

What is the difference between a logo and a brand identity?

A logo is a mark. Brand identity is the full system around it. Your logo, colour palette, typography, tone of voice, iconography, and how all of those elements work together across every touchpoint.

A logo on its own is like a name badge. Brand identity is the whole impression you leave.

Do I need a brand strategy before designing my logo?

Honestly, yes. Without strategy, a logo is just a visual guess. Strategy answers who you are, who you are for, and what makes you different. The identity should be the visual expression of that thinking.

When you skip strategy and go straight to design, you often end up redesigning everything again in two years once the business gets clearer about itself.

How do I know if my business needs a rebrand?

You have outgrown what you started with. The business has evolved but the brand has not kept up. You are embarrassed to send people to your website. You are attracting the wrong type of client. Or you are about to move into a new market and the current brand will not travel.

Any of those is a good enough reason to start the conversation.

What makes a strong brand identity for a professional services business?

Clarity and credibility above everything else. Professional services businesses win on trust, and your brand needs to communicate that you are serious, experienced, and worth what you charge.

That means clean, confident design. A clear articulation of what you do and who you do it for. Consistency across every channel. And a tone of voice that sounds like a person, not a corporate brochure.